OpenText
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Development
Project Role: Creative Director, 3D & 2D Motion Designer
For this project, I took on the roles of Creative Director, 3D Motion Designer, and 2D Motion Designer, overseeing everything from initial concept and storyboarding to final animation. I collaborated closely with the client’s design team to translate their 2D brand assets into a compelling 3D visual experience while maintaining brand consistency.
Challenges & Solutions
One of the main challenges was transforming a complex tech UI into a 3D motion graphic while preserving its clarity and functionality. Since their brand identity was rooted in flat 2D graphics, they wanted to explore the possibilities of 3D storytelling to enhance their messaging.
To achieve this, I carefully designed and animated the UI elements in a 3D space, ensuring they remained intuitive while adding depth and movement. By blending 3D motion with their established 2D aesthetic, I successfully created an engaging and visually cohesive animation that aligned with their brand while pushing it into a new creative direction.
