SHIFT
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Development
Project Role: Creative Director, 3D Motion Designer & 2D Motion Designer
As Creative Director and 2D Motion Designer for SHIFT, my role was to simplify and enhance their UI screens to create a more engaging and user-friendly visual experience. The client wanted to demonstrate the ease of use of their platform while showcasing compelling reasons to choose SHIFT.
Challenges & Solutions
One of the key challenges was redesigning their UI screens to make them more visually intuitive while maintaining brand consistency. The goal was to streamline the visuals without straying too far from their original design.
Another challenge was refining their script to fit within a concise, one-minute animation. We worked through multiple iterations, simplifying the messaging to ensure it was clear, impactful, and easy for viewers to absorb—all while keeping the runtime under one minute.
By balancing design clarity and storytelling efficiency, I was able to create a compelling and engaging motion piece that effectively communicated SHIFT’s value to its audience.
