Project Role: Creative Director, 3D & 2D Motion Designer

For this project, I took on the roles of Creative Director, 3D Motion Designer, and 2D Motion Designer, overseeing the entire process from concept and storyboard development to final animation. My goal was to bring the client’s vision to life in a dynamic and creative way. The client wanted to showcase their new hockey stick, the Ritual M2i, highlighting its various technological features through compelling motion design.

Challenges & Solutions

One of the key challenges was modeling and texturing the hockey stick to ensure it accurately matched its real-life counterpart, particularly its iridescent material finish. Additionally, I needed to create a fully 3D hockey rink environment that felt immersive and realistic.

To achieve this, I modeled and textured everything myself except for the glove, which was LiDAR scanned for precision. I also generated a custom HDRI from my 3D-built environment for accurate lighting and reflections. Finally, I seamlessly blended 3D and 2D motion graphics, integrating all elements into a cohesive, high-quality final animation.