New Balance | Team Sports
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Development
Project Role: Creative Director & 3D Motion Designer
For this project, I served as Creative Director and 3D Motion Designer, working closely with the client to showcase their jerseys across multiple sports. I collaborated with their design team to gather essential assets, including 3D models and textures, and used these to create dynamic animations that highlighted the jerseys in motion.
Challenges & Solutions
One of the biggest challenges was managing a fast turnaround while handling a large number of 3D assets. To meet the tight deadline, I utilized Cinema 4D for simulations and then imported all simulations into Unreal Engine for real-time rendering, allowing for faster iteration and high-quality results within the required timeframe.
